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Designed A Catchy & Fun Yet Informative Website for An App

Group -1@2x
343+

Times App Downloaded

93%

Positive Reviews Earned

2.5x

App Engagement Increased

Case Study
Muny Card

Muny Card is a website for an app of the same name. Designed to ease the burden of parents and make children more responsible, Muny Card works on a reward system. Parents create a job card and set rewards for their children, usually a gift from Amazon. Upon completing the tasks properly, children can claim and earn the prizes, instead of simply asking.

The Stumbling Block

How do you design a website for an app whose target audience is parents and children alike? The owners of Muny Card found it challenging to find the answer to this question. Too childish, and the website would’ve irked the parents. Too serious, and the children would’ve found it boring. Committing even a small mistake could’ve ruined all their hard work – that too when their business was just finding its footing.

Content All Over the Place
Poor CTA Placement
Too Much White Space
Irrelevant Images
How We Cleared the Way

After hearing about Muny Card’s idea, we were quite impressed. It was something we hadn’t heard about before, which made the website designing process a bit challenging. But we loved every second of working on the project. The first thing we did was choose a striking orange color for the home page, so that it could attract both parents and children. Then, we used large typography to increase the readability. Finally, we created cartoon-like characters so everyone could relate to them.

A Smooth Journey

The Muny Card website was a massive hit among parents and children. And yes, while they couldn’t stop talking about the app itself, a lot of people were impressed by the website as well. They talked about how easy it was to understand everything, including the app’s functionality. And not just the visitors, Muny Card’s founders also had positive things to say about our designers. They especially liked how we had made the website informative yet fun and attractive at the same time. All in all, it was a memorable experience for all the parties involved, where everyone learned a lot of new and interesting things.

2x

Improved Search Rankings

38%

Better Engagement

3x

Reduced Bounce Rate

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